6.1.21
Q1. British Heart foundation, Confused.com, BT and Premier inn all have a desire to work with the Lego Movie as they want to be seen in and noticed in the movie. Obviously the business' all believe that the Lego movie will be a high rated, popular film so having their company being on the screen will boost the publicity and potentially boost the popularity in the business itself.
Q2. Having each advert exclusively made from Lego bricks is a smart idea. Especially in the adverts, as the adverts are normally in between scenes or for a movie they are always at the start. Showing that there is a 'Lego world' and even on outside of the movie (the adverts) still includes Lego. This links the movie to these suitable adverts chosen for the film very well making it seem like it was a conscious/ right decision chosen by the marketing team.
Q3. Keeping the brand identity is a key thing throughout the adverts as it is keeping the Lego world 'alive'. Having adverts with characters known from the film will bring the film back in the mind of the viewers, they might think 'oh that's from the Lego movie' 'I've seen that film' all these occasions bring back the thought of the Lego movie to mind. Showing that it is important to maintain the brand identity throughout the adverts as it brings attention to the movie from the public eye.
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