O2 News: Representation

 end of unit test 18.3.22

 What women are represented and how?

Women in the 1960s observer pages are under represented. For instance, Jackie 'we're happy' reflects a patriarchal, social and cultural context in which women are most often denied in terms of their relationship with men. The front pages all under-represent women as they are barely noticed or seen in an objectifying way. Women's lingerie is advertised the most throughout the whole representation of women, suggesting that they were only seen to be 'used' and were only displayed as models. Nothing smart or political were compared to women apart from Barbara Castle, the only female politician shown in the three front pages, she was trying to argue for less unequal pay for men and women. Reflecting the patriarchal, social and cultural context of the 1960s in which it was accepted that women were paid less than men for doing the same job. 

Following on, the fact women were paid less then men for the exact same job shows how unequal life was for women, reinforcing how much lower they were represented.  Majority of Women in these newspapers are shown with a man or have articles linked in with a man. Implying women can't be seen powerfully by themselves they have to be linked in with a male to show authority. Reinforcing how women were seen as much lower and did not have the equal rights men had.

representation of age/gender -

 

The celebration of older musicians- e.g the photo of Nick Cave and the reference to Elton John who was big in the 1970s - goes against stereotypes of popular musicians being young.

The stereotypical representation of older people as facing an uncertain future - 'there are a lot of grievers out there'.

The stereotypical linking of excess and youth but using a photo of the members of Queen when young to illustrate a cover line about excess 

The stereotypical representation of male seriousness and authority in the image of Nick Cave

The stereotypical representation of male artists as excessive in the cover line about Queen 

The stereotypical link of masculinity and warfare in the cover line. 

Explain how music videos use media language to promote their artists. 

Miss-en-scene

Camerawork

Sound 

Editing

Teenage Dirtbag:

-traditional American High school

-shown as a dream

-creates a narrative 

-comparisons between popularity and the typical 'nerd' 

-delivers the Proppian narrative of a 'princess/ reward' 

-music video can promote the artists

-artist and story merge together at the prom (excitement) 

Music magazine Media language -

 8.3.22

Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
• Mojo- Red and white bold sans serif writing including a drop shadow, title- the further adventures of Dave Grohl,  colours and vibrance, including the word 'adventures' giving and adventurous active idea to the foo fighters. Busy and cluttered cover because of its numerous cover lines, images and puffs as well as a very dynamic covermount in neon colours and a vibrant cartoon image. Mojos choice of colours is electric and dynamic particularly in the primary colours of the covermount with its playful skeleton. 
• RnR- less busy and more bland colours more minimalistic than Mojo, includes the word yoga - calm, peaceful symbolising the type of music. Has many cover lines but they are all more minimalistic and justified to the RH (Right hand) margin. They are all in white creating a calm and orderly uncluttered quality. Equally the covermount with its modest verbal play unheard is very plain and streamlined. By contrast RnR uses soft dull browns and only red as an accent colour.
• Although  both magazines feature a star as their centre of visual interest and both magazines celebrated that star, Mojo does so in a more dynamic aggressive, confrontational way compared to RnR gentle lowkey folksy. This is because Mojo target a primarily male rock audience while RnR is aimed at folk and blues audience.
• Although both music magazines feature many music articles which is typical of music magazines RnR is more orderly and restrained. 
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