Music magazine Media language -

 8.3.22

Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
• Mojo- Red and white bold sans serif writing including a drop shadow, title- the further adventures of Dave Grohl,  colours and vibrance, including the word 'adventures' giving and adventurous active idea to the foo fighters. Busy and cluttered cover because of its numerous cover lines, images and puffs as well as a very dynamic covermount in neon colours and a vibrant cartoon image. Mojos choice of colours is electric and dynamic particularly in the primary colours of the covermount with its playful skeleton. 
• RnR- less busy and more bland colours more minimalistic than Mojo, includes the word yoga - calm, peaceful symbolising the type of music. Has many cover lines but they are all more minimalistic and justified to the RH (Right hand) margin. They are all in white creating a calm and orderly uncluttered quality. Equally the covermount with its modest verbal play unheard is very plain and streamlined. By contrast RnR uses soft dull browns and only red as an accent colour.
• Although  both magazines feature a star as their centre of visual interest and both magazines celebrated that star, Mojo does so in a more dynamic aggressive, confrontational way compared to RnR gentle lowkey folksy. This is because Mojo target a primarily male rock audience while RnR is aimed at folk and blues audience.
• Although both music magazines feature many music articles which is typical of music magazines RnR is more orderly and restrained. 
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