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- Mojo magazine October 2021

 

- Bullet point 15 marker

21.9.20

 The representations featured in the online Observer reflects it's values and beliefs. Discuss how far you agree with this statement in the relation to extract 3, the online Observer homepage. 

- The online observer has a sense of duty to the reader and the community showing their values and beliefs which are more socially liberal 

- you can tell it reflects the belief of equally showing of importance of different thing e.g politics, adverts, hard news... 

- the blog also represents the observers interest on internationalism 

-share values with the 'sister paper' The Guardian

- includes different cultures and ethnicities reinforcing The Observer focus and interest in representing diversity

- provides a balance to more difficult topics (showing its beliefs in not hiding the truth)

- involves informative information for all ages aiming for a mass audience

- keeps up with top news 'coronavirus jabs' and involves all the 'higher priority' news

- includes online and offline information as well as images of all type of people and all races. 

Therefore I conclude that, I do agree with this statement as the online observer does clearly reflect it values and beliefs as shown in the representations featured. 

Chosen photos under their section-

 magazine photos:

GREENARY:

ARCHITECTURE: 

THE WAYS OF WATER:

SUNSETS:

Continuing to develop ideas-

 Title- 'CAPTURE IT' 

Main splash- 'Instant Images'

Skyline- 'photography is a story explained without words'

Stand first- 'never forget the moment'

Famous photographers: 

Dummy titles-

title- Timothy Walkers work with Vogue - find out about Timothy's work with vogue and how he produces his masterpieces. 

Timothy Walker (born 1970) is a British fashion photographer, who regularly works for Vogue, W and Love magazines.

title- David Royston Bailey arts of photography- the photographer behind your favourite bands album covers. 

David Royston Bailey CBE is an English fashion and portrait photographer. Photographs bands like the rolling stones. 

title- Andy Goldsworthy environmentalist- the best nature and sculptor photographer out there.

Andy Goldsworthy OBE is a British sculptor, photographer and environmentalist who produces site-specific sculptures and land art situated in natural and urban settings. He lives and works in Scotland.

title- Amanda and her photographing life- go deeper into Amandas life and why she chose photography.

Amanda de Cadenet is an English photographer, author, and media personality based in Los Angeles. She began her entertainment career in the 1990s. 

10.9.21

For my images I will be including sharp photos including defining lighting showing the arts of photography. Different shots will be included showing off the photos I've taken and the reasoning behind them. 

Potential photos for my magazine -

 Option photo for brief 1 magazine: 

Cuffs Cast Names:

16.6.21

 1. PC Donna, 2. PC Lino, 3.Jake, 4.Jo, 5.Ryan, 6.the boss (Felix), 7.cheif super-intendant, 8. DI Felix Kane            .

9.PC Misha

10. Mohammad Bangash

11.Benson

12.Nathan 

13. Sian Quirk

14. Cinammon

- Q3. How far does Cuffs adapt police drama conventions to fit its family audience at 8 p.m. on BBC1?

 Q3. 

Cuffs adapts itself very suitably to fit its family audience at 8pm on BBC1. Cuffs is shown before 9pm meaning it has to keep to certain requirements to sustain it’s family friendly viewers. In Cuffs, no blood, guts and heavy violence is shown throughout the series. For example, when the racist enters the shop to find a Indian man he decides to stab him but keeping the programme suitable for all viewers we do not get to see the stabbing actually happen, all we see is the owners of the shops son reaction to stabbing then the blood and the aftermath later on the floor. Another example of how Cuffs adapts police drama genre conventions is how the show does not include any bad language. Throughout Cuffs no sense of swearing or sexism is used making it fit its family audience at 8pm. Keeping the entertainment and the social interaction up throughout the series giving it good adaptations to continue receiving its mass audiences. The programme is entertaining, humorous and fun to watch pleasuring the audience with a crime/ police drama.  

The regulators of BBC, BBC1, S4C, Channel 4 and other broadcasters if Ofcom who control what is allowed to be produced, at what time and on what channel. BBC1 keep to their regulations by involving no threatening scenes or harsh violence. Allowing Ofcom to let them continue Public service broadcasting to ‘educate, inform and entertain’ -Lord Reith. Cuffs to be broadcasted at 8pm, I believe is the right time they should streaming due to it being later in the evening you (will get less youngers viewers watching) meaning less chance of what is shown to be affecting the audience. 8pm is close to the time where violent and threatening scenes are allowed to be shown so Cuffs fits very suitably into its regulations and requirements that Ofcom set. Concluding that, Cuffs does adapt itself very suitably to fit its family audience at 8pm. The genres of these episode include casting choices of both genders including a gay police officer working on side with a straight officer and other women.

Therefore, I conclude that Cuffs does adapt it self well to fit its family audience at 8pm. It’s scheduled to play at 8pm for the audience to be able to watch the programme enjoying it whilst it involves the violence but not showing the scenes. It adapts its police drama conventions well including real life examples of violence that occur today whereas fitting it’s audience at 8pm it doesn’t physically show the violence keeping it suitable for the BBC viewers.

- Music magazines

 26.5.21

• Analyse the media language of MOJO and the BBC magazine. 
• Make judgements and draw conclusions about how far the media language is used differently to fit different kinds of music. (15)

In this mojo magazine you can already tell by looking at the front cover it is a heavy metal/ rock music magazine. It is a dramatic, vibrant cover involving sans serif font to show its seriousness towards the artist and for it's design of the magazine. The cover involves pure, strong colours of red, white and blue with a filled up cover including a CD, many cover lines with it's large recognisable masthead of the word Mojo. The artist (the Cure) is shown in this cover very dramatically, with him wearing thick black eyeliner, strong red lipstick and well as a very white/pale face blending in with the background. This artist is known for creating his rock music and has been around for quite some time making the target audience middle-aged to older people who are into rock. It portrays a powerful, serious tone showing the type of music it is displaying. 

In contrast to this, the BBC music magazine is seen very minimalistic and calm compared to the Mojo magazine. It is a classical magazine involving small pieces about information all in serif font showing it's more formal and informational compared to the Mojo magazine. There is not a lot going on in this BBC music magazine so you get the sense it is aimed at the older audiences who are more into reading and educating. The puff and skyline come of very formal tell the reader what’s inside instead of appealing to its audience by entertaining it. The magazine is more modern and sophisticated reinforcing the sense that the magazine is classical, calm music. 

Therefore, I conclude that this shows the Mojo magazine gives more a sense of 'wild' music involving lots of information and facts to entertain their audience. Whereas, the BBC is more of a practical plain sense giving the readers knowledge of what's include in the magazine. Showing that in these magazines they give very different ideas, values and beliefs included in the magazines. 

- SOCIAL & CULTURAL CONTEXTS in THE OBSERVER 1960s

 24.5.21

How women are seen:

- 'objects' due to them only being seen in the corner advertising sexual objects and lingerie 

- the Queen is shown going to Mourning valley 

- another lady just shown in the corner of the paper making her seen like she is only represented on the paper for her body

- lastly a Woman is 'displayed' with a man having his arm around his shoulders seen as his partner

Representation of ethnicity:

-there is a lack of black people shown in the Observer newspaper

- there is black woman represented with a man showing that they are together and the white can be seen (together) with the black

Overall there is a strong lacking of black people shown in these covers. Majority of these papers involves white people and their stories. 

Social conditions:

-the first paper involves 'lawyers urging divorce by consent'

- the second paper involves not much on social connections/conditions showing they would rather present other things then couples together or divorced

-the last paper involves a photo including two people 'together' but nothing else involving people relationship statuses. 

Photography photo ideas for magazine -

 

03 Brief 1 -

 15.3.21

Magazines: My front cover would be a photo of me taking a photo of something with my headline of 'capture'. With my cover lines of other photographers and info about them. Then my double page spread would be on top tips when it comes to starting photography, cameras lenses, types of photos, abstracts, texture, colour, black and white, famous photographers who inspire me, photos that change the world,  and just the calming and relaxing side of photography.

Cover line ideas: 

Title- 'CAPTURE IT' 

main splash- 'Instant Images'

Skyline- 'photography is a story explained without words'

Famous photographers: 

Dummy titles-

title- Timothy Walkers work with Vogue - find out about Timothy's work with vogue and how he produces his masterpieces. 

Timothy Walker (born 1970) is a British fashion photographer, who regularly works for Vogue, W and Love magazines.

title- David Royston Bailey arts of photography- the photographer behind your favourite bands album covers. 

David Royston Bailey CBE is an English fashion and portrait photographer. Photographs bands like the rolling stones. 

title- Andy Goldsworthy environmentalist- the best nature and sculptor photographer out there.

Andy Goldsworthy OBE is a British sculptor, photographer and environmentalist who produces site-specific sculptures and land art situated in natural and urban settings. He lives and works in Scotland.

title- Amamda and her photographing life- go deeper into Amandas life and why she chose photography.

Amanda de Cadenet is an English photographer, author, and media personality based in Los Angeles. She began her entertainment career in the 1990s. 

When opening up my magazine in my double page spread I will have a large image on my left side with small phrases and words linked to photography. Then on the right side have small section with topics of: the nature of photography, top tips, famous photographers, the best parts of photography, different photos and types you can take with a phone camera and a proper professional cameras and lenses, how photography inspired me and how it can inspire my target audience. 

 https://www.adorama.com/alc/how-to-get-into-photography/

03 Creating Media -

 8.3.21

Magazines: I have finally decided that for my magazine I will be doing a title page & a double page spread on photography, how I enjoy capturing an image and taking photos. How the human eye can capture and save a whole image then I will show of my own photos and talk/describe about the creativity of the photos.  

Carrying on with my photography idea I could title my page 'capture it' with a top tips page or how to take better photos and include some of my own nature themed photos I can take myself. Also for my front page design I was maybe thinking of including a photo of me taking a photo almost like a camera through a camera idea. 

My other ideas which I wont be using ⬇:

In my magazine I would talk about netball which is my hobby. I would use photos of me playing netball and other players, describe how I got into it a why I like it so much. My front cover could be an action shot with a few words then after on the double page spread I will go into more detail on the sport and why its my favourite hobby! Or I could use my double page spread for a band I'm interested in and like listening to. I could include their best songs, my favourites and many more. Another idea, could be crime I could talk about crime investigation why its important and all the facts about it.

Online, social participatory: I would make a website on crime or an investigation scene, with DNA scans, facts about the suspects and have a small clip on my own made-up mini crime scene. 

Television: In my programme I would talk about maybe fashion or clothing. The in trends, what makes fashion what it is and why lots of people love it. 

Music video: I would do a relatable song with some lip syncing and cool video transitions. Maybe a sad/heart-felt theme like songs by Adele, Rihanna, Imagine Dragons and many more. 

01 The Avengers-

 24.2.21

What is your impression of the sixties era? 

I like the sixties era as from what I've seen the styles are very funky, the music in quite jazzy and pop related and it seems like a fun era.

Where does this come from?

I get this impression from seeing in the clip the mis-matching outfits with the fun, volumized hair styles. The funny jokes, loud music and crazy/ wacky ideas.  

Write down 5 key events from the era that shaped it.

-The Cold War -Moon landings -Civil rights protest -The Vietnam War -The assassination of John F Kennedy 

Write down 5 famous figures associated with this era.

-The Beatles -Martin Luther King Jr -The Rolling Stones -Neil Armstrong -Jackson 5

Cuffs Chapter 8 -

 22.2.21

Chapter 8 Analyse the police /press briefing and explain what the audience learns about Jo, in her personal and professional capacity, and how the editing shows the impact of the witnesses.

In this chapter the audience learns that Jo has had a past with her co-worker (the man beside her in the briefing) and by the way she looks at his hands when they sit down next to each other at the briefing you can tell that there are lots of things running through her mind and she isn't overly comfortable sitting with him. So from the personal views it is obvious that her and this man next to her, have more than just a working/ on the job relationship. Which, in my opinion makes her professional status seem like she's not taking it seriously. Whereas, another view of her professional capacity is that the way she talks about the 'witness' needing to talk about the events and to report what has happened almost makes it seem like she is putting a blame on the witness implying that the situation can be solved if he speaks up. The editing in this scene puts a lot of impact onto the witness watching the live broadcast, as it uses cut away shots taking you from the scene with the police reporting the accident to the young boy who witnessed the stabbing that day. Also, as Jo speaks about if anyone has seen anything they need to report it as soon as possible, this can make the witness feel guilty as he knows what has happened and he saw the stabbing in his bare eyes. 

Television in 2010s -

8.2.21

 1. Explain technological convergence. [2]

Technological convergence means that television is available on television sets, game consoles, tablets and mobile phones. Meaning that television can easily be transferred onto other devices and Tec. 

2. Explain 'channel surfing'. [2]

Channel surfing is not being 'loyal' to a programme by skipping past it as well as many other channels. 

3. Give 3 examples of how channels create brand loyalty [6]

Other channels owned by the same TV company can heavily promote the channel for others to see, high quality flagship programming and have audience 'hooks' at the start of the programme so the audience don't change the channel.

4. What is 'long form television drama' ? [2]

Long form television is where it is designed to encourage the loyalty to the programme as the audiences must follow every episode. 

5. What is a 'flagship' programme? [2]

Is a flagship programme the people you are aiming it at and the audience you want to keep hooked into the programme? 

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

It requires original programming, a mix of genres, arts and informational programming such as news, prime time and more.

01 Television -

 8.2.21

We look at current news articles about the BBC and return to the OCR fact sheet on the television industry.  

According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

     1. What do you understand by the terms 'live' content and 'on demand' content? 

Live means you have to be watching it as its being filmed, during the moment. Whereas, demand means that you can watch something on your demand after the live stream has come out the content may be published on the owners site where people can watch the content on 'demand'. 

      2. What is the demand for 'live' content like? 

The demand for live content is strong as  because people look forward too certain shows at certain times and people like to watch live shows as a family event straight after the live show has been released. 

      3.According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched Britain's Got Talent, Masked singer, Strictly Come dancing and Paddington 2 so 4/8. 

     4.Apply Blumler and Katz's audience framework to what you learn from this article

This article uses the framework of entertainment of having the programmes go live then after on demand. Also, includes forming strong relationships and connections. As well as the social interaction by watching the programmes live with family and bonding as your spending time together through out the duration of the programme. Nearer the end of the article it also exclaims that people are saying that there is a big importance of live and on demand TV as it helps you connect to the society especially during lockdown. 

O2 John Lennon -

26.1.21

 On this Mojo cover, we see John Lennon who was part of the most famous music group of all time. The magazine is fairly cluttered with puffs and the big CD that the reader will get while buying the issue. This is usually the case with most MOJO magazines as they want to pack as much information on the cover as possible to give the reader a sneak-peak of what is to come. This allows him be the centrepiece which attracts the reader to the layout, instead of the Mojo logo. I think this creates and makes it seem that John Lennon is respected and that he is a true icon. While John Lennon is the main focus, different musicians are also mentioned in the cover lines e.g Nancy Sinatra, Bowie, Pink Floyd and The Stone Roses. These names would appeal to many readers as they are all quite well-known musicians.

O2 labelling Mojo -

 25.1.21

Observer questions-

 20.1.21

Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Guardian and Observer are owned by a trust set up in the 1930s to protect the  independence of the Guardian newspaper and to keep safe the newspaper’s values.

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

Free press means Old Media and Newspapers can campaign on political issues and journalists are expected to be highly critical of those in power. After a long campaign by The Guardian, as having hacked the voicemails of a young murder victim in such a way that her parents thought she was still alive. 

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

They use headlines, copy and photography but also that television through video and that of social media through readers comments on blogs or each other peoples comments. As Online newspapers will use the traditional language of newspapers.

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

The Review consists of more comedic opinion pieces, interviews and reviews of theatre, dance, music, cinema, architecture, computer games, and television listings. This appeals to the culture consumer. This will appeal to more readers as they can all find something they like and be interested in reading. The more sections will appeal to more and more readers.

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

It meets readers needs as it has all they want, they can read what the want, see other peoples opinions on the newspaper and share to others what they like. Making it easy for the person to understand/ adapt to the ways of the Observer. 

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

They can respond to new articles with a comment, share or a like explaining if they like it or not. Having the audience interact with the website/ newspapers can help the Observer know what the public likes and dislikes. 

Covid poster -

 18.1.21

The Observer on Twitter -

 13.1.21

- The observer on Twitter is a good way to advertise the newspaper. For instance, on the twitter they have put 'Tomorrows front page' which has a small description making the reader want/have to go a buy it to see what's on the the newspaper

-The observer account is verified showing that lots of people go onto their page for updates on the newspaper

-Twitter is a good platform to send things around. The observer sometimes posts the front page of the new newspaper and the people interested can send the post around

-Also on twitter you can comment and chat with other people who are interested in the paper as well as you

Accessing the Observer online can also let you edit your page, zoom in on different things and adapt the paper the way you want. The observer is an eye catching, descriptive and popular type of newspaper. 

01 PROMOTING MEDIA: LEGO MOVIE VIDEO GAME -

 11.1.21

The first gratification is entertainment. The use of entertainment in the online world helps people to enjoy things they like to do, relax and have fun. For instance, in the Lego movie video game the entertainment standard is very high. With lots of challenges, new levels to unlock and new characters to play with makes the video game fun and exciting. Having lots of challenges and new levels to play keeps the gamer hooked and looking forward to what’s next, which is providing them with entertainment and a fun, long lasting game for them to play. Also, including new characters makes the gamer want to play more so they can try out different skills and tricks with each character keeping the game going and the player entertained.

Another gratification is an escapism, the Lego Movie video game also includes this. The game is a fun, non-realistic and intriguing. Playing the video game helps the person leave the ‘real world’ and feel like they are included in the video game, this can be by completing challenges, playing with different characters and learning new tricks. All of these escape the player from the real world by doing things they wouldn’t normally be doing. Escapism is a key thing in the game as it excites the player as they are not doing boring day to day work and they are enjoying the fun and thrill of doing different challenges and tasks. 

Lego movie revision activity questions -

 6.1.21

Q1. British Heart foundation, Confused.com, BT and Premier inn all have a desire to work with the Lego Movie as they want to be seen in and noticed in the movie. Obviously the business' all believe that the Lego movie will be a high rated, popular film so having their company being on the screen will boost the publicity and potentially boost the popularity in the business itself.  

Q2. Having each advert exclusively made from Lego bricks is a smart idea. Especially in the adverts, as the adverts are normally in between scenes or for a movie they are always at the start. Showing that there is a 'Lego world' and even on outside of the movie (the adverts) still includes Lego. This links the movie to these suitable adverts chosen for the film very well making it seem like it was a conscious/ right decision chosen by the marketing team. 

Q3. Keeping the brand identity is a key thing throughout the adverts as it is keeping the Lego world 'alive'. Having adverts with characters known from the film will bring the film back in the mind of the viewers, they might think 'oh that's from the Lego movie' 'I've seen that film' all these occasions bring back the thought of the Lego movie to mind. Showing that it is important to maintain the brand identity throughout the adverts as it brings attention to the movie from the public eye.