8.2.21
1. Explain technological convergence. [2]
Technological convergence means that television is available on television sets, game consoles, tablets and mobile phones. Meaning that television can easily be transferred onto other devices and Tec.
2. Explain 'channel surfing'. [2]
Channel surfing is not being 'loyal' to a programme by skipping past it as well as many other channels.
3. Give 3 examples of how channels create brand loyalty [6]
Other channels owned by the same TV company can heavily promote the channel for others to see, high quality flagship programming and have audience 'hooks' at the start of the programme so the audience don't change the channel.
4. What is 'long form television drama' ? [2]
Long form television is where it is designed to encourage the loyalty to the programme as the audiences must follow every episode.
5. What is a 'flagship' programme? [2]
Is a flagship programme the people you are aiming it at and the audience you want to keep hooked into the programme?
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]
It requires original programming, a mix of genres, arts and informational programming such as news, prime time and more.
Mark 16/20
ReplyDeleteQ.1 so in practice this means being able to access TV and other media from a single device like a computer, ipad or smart phone
Q.2 yes, channel surfing = hopping from one channel to another and not being 'loyal' and sticking to one channel
Q.3 also continuity announcements; 'hooks'; cross-promoting a programme elsewhere in the stable of channels
Q.4 yes, as it is made up of a series of linked narratives rather than self-contained single episodes
Q.5 not really - it is a 'big' television program that plays a key role in the branding of and consumer loyalty to a network or station.So Strictly would be a flagship tv programme
Q.6 yes, PSB requires high quality, original programming that informs, educates and entertains; it requires that there be a mix of genres arts and informational programming such as the news in prime time